brand advertisers

Digiday

Marketing

'There is movement now': Advertisers cautiously step into Google's Chrome's cookieless era with the Privacy Sandbox

Google's Privacy Sandbox poses challenges for marketers in the absence of third-party cookies.

The Sandbox's testing of the Protected Audience API is a significant change impacting the ad auction ecosystem. [ more ]

Exchangewire

Online marketing

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.

Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.

Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]

Exchangewire

Online marketing

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.

Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.

Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]

Exchangewire

Online marketing

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.

Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.

Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]

Exchangewire

Online marketing

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.

Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.

Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]